American consumer
electronics manufacturer Apple appears to have taken a stronghold of the US higher
education market, having surpassed
Dell in terms of
laptop sales. Speaking at the
Goldman Sachs Technology Investment Symposium earlier this week, Apple’s chief operating officer Tim Cook revealed further evidence of a successful 2007 for Apple as he revealed the company have outdone rival Dell in terms of sales of portable machines to US higher education.
It isn’t just the
American higher education market that Apple have performed strongly in, having obtained a 19.6 per cent share of the European education market in the third quarter of 2007. While the success can be largely attributed to Apple’s innovative design and all round resurgence, Dell has suffered from a series of problems, including volatile
batteries and failure to meet delivery dates.