Carphone Warehouse Looks to Broaden Laptop Range

April 22, 2009

Carphone Warehouse has revealed that it is in talks with several leading laptop manufacturers as it seeks to increase its share of the laptop market . With the laptop market forecast to grow by 35 per cent to sales of five million this year, up from 3.7 million last year, the Carphone Warehouse is eager to take advantage of this growth.

At present, the Carphone Warehouse only sells Dell laptops alongside its own AOL broadband deals, with the notebook coming free as part of the package. A Dell laptop is also available through the vender with USB dongles from mobile phone networks 3 or T-Mobile . However, the Carphone Warehouse is understood to have held talks with the likes of Apple, Sony and Toshiba in recent weeks as it seeks to broaden its product range.

Dongle sales have increased hugely in recent months, with sales more than twice the level of September 2008. Sales are up to 25,000 per month on contract and prepay, accounting for as much as 40 per cent of sales in some stores.

The Carphone Warehouse are understood to have a business model which seeks to instil the same subsidies model in the laptop PC market as there is in the mobile market.

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