Dell has launched its new
Adamo laptop, which it is marketing as the world’s thinnest laptop. The laptop is just 1.64cm thick – thinner than the rival
MacBook Air, and weighs a meagre 1.8 kg. The laptop is Dell’s first luxury laptop, boasting a 1.2GHz
Intel Core2D processor. Priced at £1,649, it goes against the trend of making cheaper netbooks in the current economic climate.
Dell’s Marketing Director, David Clifton, said, ‘This wasn't a play against one particular brand. This was about making a stylish product that's high in design and craftsmanship. The primary purpose of this launch is to broaden people's perception of Dell. There's still a luxury market out there and not many products in that market. We're really proud of our product.’
The
Dell Adamo boasts a 13.4 inch screen, powered by an Intel X4500 graphics chip. The
notebook has DDR3 system memory, and can apparently run for up to five hours on a single battery charge.
Editor of
PC Pro magazine, Tim Danton, said, ‘This is a 'hero product' that sits at the top of their range and, they hope, will start changing perceptions about Dell from being a businesslike brand into something more desirable. It is vital the PC market is seen to produce attractive items.’