Market Research Firm Claims Apple Tablet Damaging Laptop Sales
Fri, 22 Jan 2010
A new survey from ChangeWave has suggested that consumer excitement about the new Apple tablet PC may be harming existing laptop sales, including those of Apple. The market research firm questioned 3,314 consumers about their technological purchases and potential purchases. 14 per cent said they were likely to buy the Apple tablet computer when it is released, while 4 per cent said they were very likely to purchase it. 37 per cent said they would spend over $700 on such a purchase, while three quarters of respondents said they’d spend more than $500.

However, the number of respondents who had bought a new desktop, notebook or netbook computer in the past 90 days fell considerably, while amongst those who had, the Apple MacBook accounted for just 17 per cent, compared to 25 per cent in September.

The suggestion that consumers may be avoiding buying new computers is contrary to current figures which indicate a end to 2009, with the launch of Microsoft Windows 7 encouraging consumers to buy new PCs .

The Apple tablet is expected to be unveiled at the Apple press event in San Francisco next Wednesday.

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