Brits Not As Interested In Tablet PCs As The Rest Of Europe

March 30, 2011

Most Britons are not that keen on buying a tablet computer such as the newly released iPad 2, according to new research.

A new global survey carried out by market research firm TNS found that Britain is the highest-ranked Western country for the use of social networks such as Facebook on the go.

But despite this, it found that Brits’ interest in tablet devices is significantly lower than the rest of Europe, with only 17 per cent interested in buying a tablet over the next six months, compared to an average of 28 per cent for the rest of Europe and 31 per cent in Asia.

According to the TNS Mobile Life 2011 study, more than 11 million Britons regularly check social networking sites on their mobile handsets, with half of those doing so every day, while a further 8 million people (41 per cent) would be interested in social networking on their phones in the future.

The research also found that of the 17 million smartphone users in the UK, 31 per cent download apps and 26 per cent download games - the highest figures for any country in Europe.

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