Nearly one in five UK consumers now own a "life-changing" tablet device or e-reader, according to a new research conducted by media communications agency UM London.
The 'Will
Tablet Computers Change Our Lives?' study found that 18 per cent of consumers own a tablet
computer or an
e-reader such as the
Amazon Kindle.
It also discovered, however, that almost two-thirds (64 per cent) of people who don't own either device have no intention of buying one in the near future, with 23 per cent of those saying they were put off by the prices of
tablets .
Of those who already own a table computer, more than a third said it had changed their lives, with 60 per cent saying they used it on a daily basis, 43 per cent claiming they have improved their quality of life and 27 per cent even admitting to using them whilst on the toilet.
Furthermore, 65 per cent said devices such as the
iPad 2,
Samsung Galaxy Tab,
Blackberry PlayBook and
Motorola Xoom are more useful than
laptops, 77 per cent find them extremely easy to use and 45 per cent admit they like showing them off to friends and family.
Commenting on the findings, Loraine Cordery of UM London said: "For those who already own them, tablet computers and
e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don't own one of the benefits of the devices."