Would you like to use your phone in the cinema?
CEO of AMC has reportedly stated his interest in allowing mobile phones to be used in the cinema.
Anyone of the younger generation who has been to the cinema has had to wrangle their minds around the alien concept of turning off a mobile phone for two entire hours (or even three, for marathons like the Wolf of Wall Street). We are so attached to our phones, turning them off is like disabling an appendage.
To this end, the CEO of one of the largest cinema chains, Adam Aron, has expressed an interest in allowing phones in the cinema, seeing as it is a way of life now.
He told Variety: “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”
He added, though, that if they were allowed, it would likely be in a separate theatre, splitting the audience into those who want to use a smartphone, for whatever reason (live Tweeting the film, maybe Instagramming their popcorn?) and those who want to enjoy the film without glowing screens in their periphery.
This change isn’t likely to become global any time soon, and Aron was merely contemplating the possibility.
It is hard to say whether this would be a good move or not. It would stop people having to furtively check their phones in the cinema (you’ve either seen someone do it, or, be honest, done it yourself) and simply partition off those who want to be free with their devices, but it also reflects poorly on today’s generations that they can’t sit for just a few hours without giving in to their addiction to the online world. Or maybe it is just an outdated ideology that being constantly connected is a bad thing.