Uber has revealed its plans to create and test a network of flying cars by 2020.
Trials will be run by the ride-sharing company, in both Dubai and Dallas.
Aviation companies Embraer and Bell Helicopter will be working alongside Uber to develop their flying taxis.
The technology is as yet untested and unproven; however, Uber firmly believes that it will eventually cost around the same price as a ride in a regular taxi.
Uber’s ambitious project was first published in a white paper last October, with the company outlining their idea for the vehicles, with them aiming for helicopter-like take-offs with zero emissions and minimal noise.
In a statement, Uber added the goal was to “enable customers in the future to push a button and get a high-speed flight in and around cities.”
The ability to simply fly over congested urban areas could dramatically reduce commuting times.
As far-fetched as the idea may initially seem, the company is aiming to launch the first Uber Elevate Network demonstration at the 2020 World Expo in Dubai, with full roll-out planned for 2023.
Before the scheme gains popularity and becomes part of everyday life, passengers and aviation authorities will need to be convinced of its safety. Uber also face struggles in terms of the testing and regulation of the technology, as well as its plans to integrate it into major cities.
Uber has already been investing heavily in self-driving cars, and is facing a lawsuit over intellectual property rights.