The cinema, OOH, online and print campaign broke on August 20th in the UK, France, Germany and Russia. The cinema ad will play before select movies in cinemas throughout the summer and autumn and is part of a wider campaign that will see other celebrities explore a side of themselves they didn’t realise they had through using the S5.
The new campaign features Sutherland using the Acer laptop in his quest to create his own brand of cupcakes. Sutherland takes on the tough attributes of his Jack Bauer character as he bakes and makes a website for his “Dynamite Cupcakes.”
The Acer Aspire S5 was designed from the outset to be one of the world’s thinnest Ultrabook™. It features new display technology that seamlessly integrates the 13.3″ frame, cutting the bezel thickness by a third, while the built-in lithium polymer battery is shaped to fit perfectly into the ultra-thin chassis keeping the profile to a minimum, but still offering up to six and a half hours of portable power and up to 80 days in standby.