Lenovo has announced it is refreshing its ThinkPad brand of laptop computers with new products in a bid to expand beyond its traditional enterprise market and gain more individual and small business and users.
The Chinese PC maker said the updated range will include three individual lines based on the need for “essential, mainstream and premium” laptops : ThinkPad Edge S Series (premium) ThinkPad Edge E Series (mainstream) Lenovo B Series (essential). All three lines include various sizes, configurations and options.
In a statement, ThinkPad vice president Luis Hernandez said that “small businesses are demanding a laptop that can do it all” and also “want great performance for work tasks and an excellent experience for their own personal computing.”
He added: “The new ThinkPad Edge laptops exceed these expectations with extras like a new progressive design, speedy boot up and easy management features.”
Both the “mainstream” ThinkPad Edge E Series and the “essential” Lenovo B Series laptops are expected to go on sale by April, with the “premium” ThinkPad Edge S Series following in the summer.
Meanwhile, Lenovo is set to unveil two new ultra thin and light “crossover” laptops at next week’s Consumer Electronics Show (CES) in Las Vegas.
The ThinkPad X1 Hybrid– boasting as much as 10 hours of battery life – and the T430u businessUltrabook will be on display at the 4-day show, along with 30 to 40 other Ultrabook devices aimed at taking on Apple’s hugely successful MacBook Air.