Consumers are increasingly buying goods via laptops

This is the suggestion of new findings from digital research company comScore, which showed retail ecommerce in the US has expanded significantly in recent times.

According to the figures, $13.7 billion (£8.5 billion) has been spent online in November so far, with sales reaching more than $1 billion on Black Friday (November 23rd) alone.

The level of spending in the holiday season to date is 16 per cent greater than the corresponding period in 2011, with increasing numbers turning to the web in order to make sure they get hold of gifts prior to Christmas.

Spending on Black Friday this year was found to be 26 per cent greater than the same day 12 months ago, while it also became the day on which most money was spent through online retail in 2012.

Gian Fulgoni, chairman of comScore – which acts as a source of digital business analytics – said: “Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent [online].”