Tablet demand in Western Europe could quadruple by 2017

Tablet ownership in Western Europe could quadruple in the next five years from 14 per cent in 2012 to 55 per cent in 2017.
According to a new forecast from market research firm Forrester, based on a survey of more than 13,000 tech users in Germany, Sweden, Spain, France, Italy, Netherlands and the UK, one in seven people already has one of the devices.
It further found many consumers prefer to use their tablets for social activities – of those who had a partner, 63 per cent said they share their gadget with them and one-third of parents include their children in the fun.
In a post on the company’s website, analyst at the firm Thomas Husson stated individuals who own both a tablet and a smartphone are more likely to use their mobile on the move and switch their tablet on at home.
He added: “Tablets play a stronger role in the discovery and exploratory phase of the customer life cycle – with a greater use of video.”
This comes after research from International Data Corporation revealed tablet sales exceeded expectations in the final quarter of 2012.

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