The size of the Middle East and African tablet sales are now in excess of “laptop” purchases.
According to the International Data Corporation (IDC), the second quarter of 2013 was the first time that handheld touchscreen devices became more popular than their older portable cousins.
Indeed, the consultancy revealed that tablet sales in the Middle East and Africa are up 208 per cent on the year before, reaching an impressive total of 2.79 million units across the region.
Fouad Charakla, research manager for personal computing, systems and infrastructure solutions at IDC Middle East, Africa and Turkey, commented: “The growing cannibalization of PC demand by tablets has caused several multinational PC vendors to divert a larger proportion of their overall focus onto their tablet ranges.”
The latest figures mirror recent trends across Asia, North America and Europe, where tablet manufacturers have had substantial success in marketing their increasingly mobile devices to consumers.
IDC predict that this trend will continue for the foreseeable future, although new innovations around the corner, including wearable “technology”, might threaten this dominance.