Game development giant buys out Candy Crush Saga creators

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US game company Activision Blizzard, is to buy out the company that produced Candy Crush Saga.

Candy Crush Saga is one of the most well known games on mobile, and helped to make the mobile gaming market what it is today.

The company that produced it, King Digital Entertainment, is going to be absorbed by Activision Blizzard in a deal worth $5.9 billion (£3.8 billion).

As connectivity has become more and more integrated, and consoles, mobiles and laptops are constantly connected to the net, the gaming industry has, unsurprisingly, spread into the online world.

Services such as Steam mean that people don’t need a physical disc to play a game anymore, as does Xbox Live and the Playstation Network.

It isn’t surprising then, that big game companies are taking an interest in mobile gaming.

Activision Blizzard merged in 2008, and between them they are responsible for publishing some of the biggest games on the market, such as Call of Duty and World of Warcraft.

According to chief executive Bobby Kotick, who spoke to Reuters news agency, the company wants to expand its reach and appeal to a larger demographic. Candy Crush has, throughout its life, appealed to a massive demographic, with hundreds of millions of downloads worldwide.

This is helped by the fact that no technology other than a basic smartphone is required to play it, and the simple, yet addictive game play keeps people re-opening the multi-billion pound app to carry on from where they left off.

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