Spending through mobile devices is set to continue

Online spending via mobile devices is set to continue its strong growth throughout 2013, new research has shown.

According to the IMRG Capgemini e-Retail Sales Index, last year saw marked increases in internet transactions completed on mobile phones and tablets.
Indeed, this level was 304 per cent greater than in 2011 – and the report suggested strong sales of these products over the Christmas period is likely to kick-start another successful 12 months for devices of this type.

The study revealed overall online retail sales beat expectations in December with 17.5 per cent year-on-year expansion, which represented month-on-month growth of 12 per cent when compared with November.

It was estimated that £78 billion was spent by consumers at online retail stores throughout 2012.
Andrew McClelland, chief operations and policy officer at IMRG, said: “In order to secure their custom, the challenge to retailers is around providing both the value and the experience that will make them stand out from the competition.”

Mr McClelland added IMRG is forecasting 12 per cent growth for the online retail market in 2013.