You won’t believe what Facebook is doing about clickbait

Facebook F8

Facebook is changing up the algorithm used in its News Feed, to show less posts with clickbait titles, and ensure the most relevant posts for you show up.

For those unfamiliar with the term, clickbait headlines are ones which withhold crucial information, or mislead you, to entice you to click on the link and read the article.

Just think “This young boy opened his McDonald’s Happy Meal and was shocked at what he found!” – they’re incredibly annoying to a lot of people. Unfortunately, they’re also very successful, hence publishers using them so often.

Therefore, having conducted plenty of research and careful analysis, the social media giant unveiled in a blog post that it will be tweaking its algorithm, to prevent clickbait posts being prioritised in your News Feed in the upcoming weeks.

This update will be based on the behaviour of publishers, rather than users. Publishers who frequently post content that contains clickbait text will find their posts are placed lower down the News Feed. If they stop, they should be unaffected.

Facebook’s blog post stated: “We anticipate that most Pages won’t see any significant changes to their distribution in News Feed as a result of this change.”

“However, websites and Pages who rely on clickbait-style headlines should expect their distribution to decrease. Pages should avoid headlines that withhold information required to understand what the content of the article is and headlines that exaggerate the article to create misleading expectations.”