Samsung has announced that the next iteration of its smartphone will feature an artificial intelligence (AI) assistant to rival Apple’s Siri, and Google’s Assistant.
In October, the South Korean company announced the acquisition of tech firm Viv Labs, which is run by a co-creator of Siri. Samsung is looking to implement this technology into its home appliances and wearable technology, as well as its smartphones.
As yet, the tech giant is yet to specify the exact services and abilities that the AI will have, but has confirmed that it will be able to work seamlessly alongside third-party apps.
Samsung’s executive vice president, Rhee Injong, said: “[Developers] can attach and upload services to our agent”, and “even if Samsung doesn’t do anything on its own, the more services that get attached the smarter this agent will get, learn more new services and provide them to end-users with ease.”
This ability to work with third-party apps will give this AI an advantage over Siri. While it does work with a number of third-party apps, it is still too limited currently for it to be truly useful.
The hope seems to be that by announcing this technology, Samsung will not only gather an increasing level of hype for its project, but also deflect some of the negative publicity created by the ‘exploding’ Samsung Galaxy Note 7.