Samsung urges Galaxy Note 7 owners to power down the smartphone

Samsung Galaxy Note 7

Turn your Samsung Galaxy Note 7 off. That is the message being given by the South Korean technology company, after reports that even ‘safe’ replacements of the smartphone are continuing to catch fire.

In September, the tech giant recalled around 2.5 million Galaxy Note 7 phones, following reports of batteries exploding. Customers could receive a replacement, free of charge, with Samsung insisting that all of the replacement phones being given out were safe.

However, new reports have been emerging that show even the replacement Note 7 devices are exploding. As such, the company is warning everyone with the phone to power it off, and that both production and sales of the phone would be stopping.

Samsung said: “Because consumers’ safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place.

“Consumers with either an original Galaxy Note 7 or replacement Galaxy Note 7 device should power down and stop using the device and take advantage of the remedies available.

Clearly this is a very serious issue for Samsung. The company appeared to have caught up – and arguably overtaken – Apple as having the best smartphone on the market, with the Samsung Galaxy S7 receiving rave reviews, while the iPhone 7 was hit by plenty of criticism. Now, however, both loyal and potential customers will likely be put off purchasing a phone from the company, who has failed to ensure customer safety – twice. Samsung’s brand is taking a huge hit here, and it remains to be seen how the company recovers.

Image courtesy of Ariel Gonzalez / YouTube