Samsung’s voice-controlled assistant Bixby has been launched in 200 countries across the world.
Bixby is Samsung’s answer to Siri, created by Apple, and Google’s Assistant, which is pre-installed in Samsung Devices as they use the Android operating system.
Initially, Bixby will only be available in two languages: US English and South Korean.
The launch of the digital assistant had been planned for April, but was delayed. At the time, Samsung did not state a reason for this delay, but a number of early testers of a demo model reported that it had failed to understand a number of commands.
“Samsung always differentiates its phones by adding a lot of its own features to Android,” said Ian Fogg, analyst at IHS Markit.
Mr Fogg also said that he could foresee Bixby being integrated into other Samsung products that do not use the Android operating system.
“A lot of people believe one voice agent will become the sole agent everyone will use,” he said of the rivalry among the tech giants over digital assistants.
“But in life we don’t have one single expert that we trust for everything. It might be they are good at different things.
“For the user it’s just as easy to say Alexa, or Cortana, or Siri – there is no barrier to choosing an alternative voice agent.”
However, he added that the technology will only be successful if it is dependable.
“To make it work you have to be able to understand speech reliably. If you don’t do that nothing else happens. That should be a given”.