Twitter may add a paid premium membership option

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Twitter is considering the possibility of introducing a paid membership option for businesses and power users of the social network, which would give them access to an “advanced TweetDeck”.

While the service has not been built yet, Twitter has been surveying its users in order to help decide whether to go ahead with a paid subscription, which would cost $19.99 per month, reportedly. It is expected to be used by journalists, marketers and other professionals who use Twitter frequently and want access to detailed analytics.

“We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our produce investment decisions, and we’re exploring several ways to make TweetDeck even more valuable for professionals,” the company said in a statement.

The social media platform has struggled in recent years, experiencing slow growth and poor financial performances. Although it still has a huge number of users – 300 million worldwide – the company has faced a tough task competing with Facebook, Instagram and Snapchat, and is yet to gain enough ad revenue to turn a profit in the whole time since it was founded in 2006.

Twitter emailed a select number of users to explain how the new tool would operate, saying: “This premium tool set will provide valuable viewing, posting, and signalling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customisable dashboard.

“It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”

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