Almost 17 years after its initial launch, the rebooted version of the iconic Nokia 3310 has gone on sale.
The phone, which is being sold for £49.99, is only able to offer limited internet access due to its 2.5G connectivity and includes a two-megapixel camera.
It is claimed that the battery can last for a month in standby mode, or up to 22 hours in use.
Experts say that its success will depend on the amount that people are willing to pay for the device that “oozes nostalgia”.
Ben Wood, from technology consultancy CCS Insight, said: “For someone like me, it’s an exciting day,”.
“If you put this in the hands of a millennial who’s addicted to Snapchat, of course it’s the wrong phone.
“But with over 20 million mobile phones in the UK, approximately one million are feature phones, or ‘dumb phones’ if you want to call them that. This is still a sizeable market.
“This is a premium version, so the question is how much are people willing to pay for that?”
“The interest shown for this reimagined classic has been backed up by incredibly strong levels of pre-registration, and we have already sold out of very limited stock online”, Carphone Warehouse’s Andrew Wilson said.
And a spokesperson for Vodafone told the BBC: “We are delighted to be stocking the phone as demand has been really high”.
O2 and Three have both said that they do not plan to sell the device, while EE is currently registering the level of interest in the device.
The re-launched device was first announced in February, at Barcelona’s Mobile World Congress technology show.
HMD Global are building the devices, under licence from Nokia, and also make a number of Nokia-branded smartphones.
Over 126 million of the original 3310 handsets were produced between 2000 and 2005, eventually becoming an icon for its impressive battery life and durability.