Sales of smartphones and tablets are likely to reach 821 million in 2012 and rise to 1.2 billion by next year, as the consumerisation of the IT market becomes ever more rapid.
Smart device will account for 70 percent of total devices sold in 2012, while the number of machines running Google’s Android operating system (OS) is set to rocket upwards.
Carolina Milanesi, research vice-president at Gartner, said: “Today, the wide range of brands and price points that the Android ecosystem is offering is winning over users. While Apple remains the heartbeat by which the market moves, Google has rapidly become its archrival.”
This trend was underlined last week by a Strategy Analytics report showing that Samsung’s Android-powered Galaxy S3 overtook Apple’s iPhone 4S to become the world’s top-selling smartphone model in the third quarter of 2013.
Meanwhile, Microsoft’s new Windows 8 OS is predicted to occupy a third-place ranking in the market by 2016.