Increasing numbers buying goods via mobile devices

Carried out by Juniper Research, the investigation revealed the amount of individuals buying products remotely on their mobile phones and tablets is likely to increase by almost 50 per cent over the next two years.
Such movement would result in user numbers swelling to 580 million before 2014 draws to a close – up markedly from the 393 million anticipated this year – with people becoming increasingly confident when using handsets to browse content and make payments.
Despite this, the report also suggested growth may not be as strong as it could be as a consequence of most retailer sites not yet being optimised for mobile use.
Dr Windsor Holden, author of the report, noted: “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitor.”
In addition, it was shown that consumers continue to harbour reservations about security when carrying out transactions via their mobile devices – although this is not reflected in greater uptake of security solutions for the products.