People are using tablets to read newspapers and magazines

The comScore TabLens data revealed almost two-in-five individuals in the US who own such a device used it to peruse these publications in August.
In addition, it was shown that one-in-ten read articles on their tablets every day, with those owning a Kindle Fire the most likely to get their news fix via the products.
Mark Donovan, comScore senior vice president of Mobile, noted: “Tablets are fundamentally redefining how people consume news and information, with the format more conducive to reading longer form content than PCs or smartphones.”
Mr Donovan explained tablets are currently driving seven per cent of total page views for online newspapers, which is resulting in publishers shifting consumption dynamics to make sure they are well placed to take advantage of this trend.
According to the findings, 37.1 per cent of tablet owners read a newspaper on the device in the three months ending in August 2012, with iPad and NOOK Tablet consumers also using their products for this reason.

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