Google have finally included a Do Not Track privacy feature, as standard, in the latest Chrome developer build.
The inclusion of the Do Not Track privacy option, which debutted on Thursday, did not come as a shock as Google had previously declared that they would implement a solution to help prevent Chrome users from being traced whilst on the internet.
Google have also declared that they are working on a solution for Chrome’s advertising systems which will be released by the end of the year.
The privacy feature is slowly making its way to internet browsers in order to ensures users are not traced. However, advertisers are fearful that the prviacy setting would restrict efforts to target customers effectively.