Microsoft has announced a cut in the price of its Surface RT tablet by as much as 30 per cent.
The device had previously struggled with competition in the market, which has been dominated by the Apple iPad platform.
Now, in the US, the least-expensive RT model costs $349 (£231), but this package does not come with the cover, which also operates as a keyboard.
Consumers, educators and corporate clients have generally been cool on Microsoft’s latest efforts in the tablet market and Apple’s iPad Mini has further secured the mid-end price point for the Cupertino-based company.
A Microsoft spokesperson told the Wall Street Journal: “People who buy Surface love Surface, and we’re excited about all those additional people out sharing their excitement for Surface with other people.”
Last week, the Seattle-based tech giant announced it will undergo a large revamp in an attempt to rebound from a number of recent difficulties – including consumer backlash to anti-sharing technology that was due to come packaged into their upcoming Xbox One system.