HTC is thought to be the latest company planning to release a smart watch next year.
Bloomberg reports that the Taiwanese firm is hoping to launch a device onto the market towards the second half of 2014.
The rumours come following HTC’s first quarterly loss after conceding market share in the smartphone sector to Samsung.
If it does end up releasing a product, it will inevitably go head-to-head with Samsung once again – with the company and Sony already leading the way when it comes to wearable device technology.
According to reports, HTC’s offering will include a built-in camera and is set to be supported by Google’s Android operating system.
At this stage, not much else is known about the device, with Bloomberg’s source stating that sales strategy, function and cost all have yet to be decided for the time being.
It is also not yet known whether the smartphone’s connectivity will be limited to certain smartphone models, or whether it will be compatible with all phones.
If a study by Juniper Research is to be believed, the wearable device market will be worth around $19 billion (£11.72 billion) by the year 2018.