Apple is using all of its 468 stores around the world as temporary classrooms for the week, in order to teach coding.
This is part of the “Hour of Code” project, which takes place each year, and the stores will hold tutorials for the public.
An international project, the Hour of Code is designed to provide people with introductory lessons into computer coding.
Apple is holding coding workshops, as well as inviting software engineers and developers to give talks and tutorials. This is with the intention to “set off a hot spark” among young learners, and also dispel the stereotypically geeky image associated with this line of work.
Craig Federighi, senior vice-president of software engineering at Apple, said: “People sometimes have a view of programming that is something solitary and very technical. But programming is among the most creative, expressive and social careers. It’s an incredibly creative medium, not unlike music, and there’s a tremendous cross-over between people who programme and musicians.”
With digital technology making up such a significant part of our lives nowadays, Mr Federighi highlighted that it is essential to understand computing languages.
The project runs in approximately 180 countries, with backing from many governments and technology companies. It was claimed to have reached more than 100 million people last year.
Bill Gates, Sir Richard Branson, Barack Obama and David Cameron are among the high profile figures supporting the project.