Star Wars goes all out on tech advertising

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A lot of hype has been whipped up surrounding the release of the new Lucas Arts/Disney film, Star Wars: The Force Awakens and the marketing has reached far and wide into the world of tech on the run up to the Christmas release.

To celebrate the release of Star Wars: The Force Awakens, you can now add a lightsaber to your Facebook profile picture through a nifty little filter tool, adding to the extended list of technology marketing tools that have helped to spread the excitement of the film. Using a simple tool, available through a post on the official Star Wars Facebook page, you can place a blue or red lightsaber over your profile picture, showing which side your allegiance falls on, be it with the heroes or the villains of the franchise.

This is a really clever use of tech and social media to get the word of the film spread. Wherever you’ve been in the run up to the premiere of the film, you’re sure to have heard about it, even if you have been living under a rock.

Even if you don’t use Facebook much, the franchise has spread throughout other forms of technology.

A 360 degree video was released earlier this year, making use of the new camera and video technology to offer a very impressive and immersive trailer, and Google gave people the chance to theme certain online products (such as YouTube) with either the Light or Dark side of the Force.

Even Spotify joined in, matching users of the music streaming service up to the film character which most suited them, and delivering a playlist suited to each. I apparently have the music taste of Sith Lord Kylo Ren (31% Hard Rock, 25% Heavy Rock, and 11% Modern Alternative, apparently), and got given a great playlist including Marilyn Manson, Nirvana, Slipknot, and Nine Inch Nails. A friend matched with Anakin Skywalker and received a playlist full of Blink 182, Jimmy Eat World, and Fallout Boy.

The alternative Star Wars playback bar on Spotify
The alternative Star Wars playback bar on Spotify

This integration into tech is an interesting method of advertisement, and one which has really grasped the way in which we interact with technology. Targeting the programs, apps, and accounts that we use every day has ensured that we can’t escape the film’s hype, and whether you are an overexcited fan, or were sick of all the Star Wars talk before the film even came out, you can’t deny that the marketing has ensured it has reached a large amount of people.