Intel has really turned up the heat on its Ultrabook campaign, claiming that the new thin laptops are set to create a ‘new era of computing’.
Hundreds of millions of dollars are to be spent on the ad campaign, which Intel hope will prove an unqualified success. In fact, for Intel this is the largest campaign since the Centrino adverts of 2003, nearly a decade ago, which was a huge success.
Intel will hope to get things underway before the coming of the new Windows 8 operating system, which is set to combine the Intel Ultrabooks with touch screens and change things to a certain degree.
Ultrabooks are laptops that are under 1.4kg and 20mm width, yet come with Intel iCore technology, meaning they are thin, portable and also powerful. Intel will hope the new laptops will be in line to compete with both tablets and the MacBook Air, for which it also makes processors.
Intel will hope that this new breed of machines takes off and we presume will claim that the Ultrabook offers more for your money than the more expensive Air range of machines. Unlike theMacBook, the Ultrabooks also come from a range of manufacturers and so provide a wider choice. In fact it is expected that by the end of the year most of the major computer manufacturers will have a Ultrabook in the marketplace, to compete with the current models from Lenovo, ASUS, Acer and others.