Dell sees potential in notebooks

The brand has identified the machines as a potentially huge growth market, with tablets largely continuing to be viewed as a secondary device by most consumers, the Press Trust of India reports.

P Krishnakumar, executive director of Dell India, said there are plenty of opportunities for the notebook market to grow in stature in the near future, adding: “That is the biggest segment that is growing, largely because of growing work force and consumers who want mobility.”

Mr Krishnakumar explained Dell will focus more on desktops, tablets and notebooks going forward, placing less emphasis on smartphones as a consequence.

He revealed the company currently boasts a 30 per cent market share in the notebook sector’s business-to-business space, as well as almost 17 per cent in the consumer field.

The comments come after the group recently launched a new collection of laptops, comprised of the 14-inch Ultrabook Latitude, the Dell OptiPlex, the Latitude 10 and XPS 12 convertible.