BlackBerry chief executive Thorsten Heins is feeling optimistic about the future following the launch of the company’s new Z10 devices and the BB10 operating system.
Speaking to the Australian Financial Review, Mr Heins said the clear advantage once held by Apple in the smartphone market has been eroded by the rapid advancement of technology.
He claimed that Apple “did a fantastic job in bringing touch devices to market” with the success of the iPhone, but the constant drive for innovation means that other companies now have a chance to mark their mark on the industry.
“The user interface on the iPhone, with all due respect for what this invention was all about, is now five years old,” Mr Heins told the publication.
He also dismissed claims that BlackBerry is struggling financially and will find it hard to recover if its latest batch of smartphones are not successful. He pointed out that the firm has no debt and is due to report “pretty good” earnings at the end of March.
“I think we did a really diligent job in not just keeping the company afloat, but also bringing it back to health,” Mr Heins said.